In launching this new blog Hunt Online aims to inform clients, and all of those interested in SEO about the process. Search Engine Optimisation is all about smart work, not just keyword and search engine directory bombing!
1. Search Engines control their indexes and ranking algorithms, so don’t try to fool them. The way to improve your Search Engine Ranking by following the rules. And these rules are relatively very simple. Web content is primarily for the site visitor and not crawlers.
Good organic search engines results take time and hard work is necessary on the content on your website and the links to your site.
2: Ranking for the right keywords (keywords used by your target audience) is paramount.
3: Search engine ranking is relative position and more so in the Search Engine’s natural results. How well you do in the Search Engine Results is a function of how much hard work you have put over competition. Hunt Online analyzes competition’s keywords, links, keyword density and spread.
4: A search and visitor friendly website design is must for success. Your website should have Search Engine friendly urls and avoid long URLs with query strings and ? symbols.
5: You must research the keywords before targeting. It is important to know the number of searches for a keyword how many web pages are targeting the search terms. Start a campaign with keywords with moderate competition and high number of searches.
6: Great content brings repeat visits and increases visibility. Great content is factual and appealing to the target audience, and has a call to action embedded in the content. Ensure that the content is fresh and keep adding and editing the content regularly.
7: Hyperlinks make the content accessible and contextualised, both the context within the website and through links with other websites. Good links are appreciated by the search engines and by human visitors.
8: Meta content tells who you are and what you do. Meta content tells the search engines the relevance and context of a web page. Don’t be tempted to include everything in the Meta content, but make it detailed.
9: The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s visibility on the web. Both reciprocal and one way links work, if you are careful in selecting the links. Submit your website to the relevant sections in relevant directories.
10: There here are two ways to undertake SEO, learning from one’s own mistakes and learning form other’s experience … so for experience choose Hunt Online!
For more information about Hunt Online see: http://www.huntonline.com.au/
Sunday, March 30, 2008
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